When I first saw this I must admit that I bought it immediately because I knew that it would be one of those things that would either be totally fantastic or it would be a complete dud. The Sephora Play! Iconic Edition was limited to VIB Rouge Sephora shoppers and cost $20. Immediately after launching there was some black lash from customers about why this would be considered a perk of being VIB Rouge. There was also some hoopla about Sephora deleting 1-star reviews on their site. Honestly there were a lot of 1-star reviews from people that couldn’t possibly have received their boxes, but I did notice that many comments and reviews that where there the first time that I checked were gone later when I went back to look into it.
Moving on, I purchased my box for $20 and I received it two days later with the use of Flash Shipping. To be totally fair, I really do not gravitate towards the “luxury” brands that I knew would be in this box. They generally are not geared towards people my age or skin type and I have other brands that I prefer. I did; however, take into account that there are a lot of people that are careful about what they spend their money on and would be interested to know what was inside. I figured that spending $20 would be worth seeing what some of these brands would have to offer and here is what I got.